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Ascena appoints new President for its Plus Fashion segment

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Eric Hunter, who has more than 20 years of diverse marketing experience, has been appointed as the President of Ascena Retail Group’s Plus Fashion segment. Fashion brands such as Lane Bryant, Catherines and Cacique, owned by Ascena, offer plus-size products.

Ascena, an American retailer of women’s clothing that also owns Maurices and Justice brands, and the parent company of Ann Inc., zeroed upon Hunter after a comprehensive search process for a person apt for the leadership role of these iconic brands, it stated in the press statement issued.

According to the LinkedIn profile of Hunter, he has expertise in retail, wholesale, marketing, brand development, brand management, brand acquisition, omni-channel, multi-channel, e-commerce, digital and media relations which will further support Ascena to grow.

“He possess qualities of strong leadership, vision and strategy and that make him an appropriate person to lead Ascena’s plus segment,” underlined David Jaffe, Chairman and Chief Executive Officer of Ascena Retail Group.

Hunter most recently worked with Pier 1 Imports Inc. as its Executive Vice President of Marketing. Previously, he was also associated with names like JCPenney, Kellwood Company, PMK/HBH/Momentum and Creative Artists Agency.

During the 2017 holiday season, Ascena noted a 2 per cent increase in its Plus Fashion sales. Other brands: Catherines observed a 7 per cent increase; Premium Fashion (3 per cent); LOFT (1 per cent); Ann Taylor (6 per cent); Value Fashion (9 per cent); Maurices (6 per cent); Dressbarn (13 per cent); and overall Group sales improved by 3 per cent.