Birla Cellulose, the fashion fabric brand of Aditya Birla Group, has added one more feather to its cap by securing the top spot in the global sustainability report by Canadian NGO Canopy.
The recognition has come as a booster for the company that aims to be the global leader in the man-made cellulosic fibre industry.
The company received ‘light green shirt’ ranking in the sustainability report. At least 11 viscose rayon producers that represent 70 per cent of the global viscose production are in this report.
The sustainability report by Canopy is the first tool of its kind to enable fashion brands and retailers to robustly assess producers’ impacts on the world’s forests.
Birla Cellulose has expressed gratitude towards Canopy for recognizing its sustainability efforts from forest to fashion.
“This recognition makes us more responsible to continue to focus on sustainability and make it the core of our business,” said Dilip Gaur, Business Director, Pulp & Fibre, Aditya Birla Group and Managing Director, Grasim Industries Ltd.
The company claims that it only uses sustainably sourced fibres for its pulp operations. The key objective is the protection of the endangered forests that are an important part of the global ecosystem.