Patagonia launches environmental activism initiative

Patagonia Action Works
Image Courtesy: forbes.com

California (US)-based outdoor clothing retailer, which is no stranger to taking socially relevant actions, has introduced an environmental initiative ‘Patagonia Action Works’.

Termed as a ‘dating site’, the digital platform will help local people to get in touch with grassroots-level environmental groups. Patagonia Founder Yvon Chouinard describes the latest initiative as an effort to justify the company’s founding principles to “force Government and corporations to take actions in solving our environmental problems”.

The company’s latest platform will provide the world with a range of events happening nearby, appeals, volunteer opportunities and local issues that are impacting the planet and are in requirement of contributions so that one can easily locate the ‘issues’ and then take necessary actions accordingly to save the planet.

Patagonia believes that if it could link communities and customers directly with the local agencies that work on the ecological issues, this will bolster the capacity of the organisations to accomplish even more when it comes to saving the nature.

The outdoor clothing retailer, which has been supporting the grassroots activists working to find solutions to the environmental crisis, is known worldwide for raising the voice for public land rights. It remained vocal against actions taken by the US President Donald Trump administration and took actions to block President’s move to shrink the Bears Ears National Monument in Utah in December last year.

Further, the company has (so far) given US $ 89 million since the year 1985 as part of the pledge to donate at least 1 per cent of sales to preserve and restore the nature. It also joined the ranks of other acclaimed clothing brands such as H&M that are determined to decrease their environmental footprint via recycling efforts last year after launching garment recycling programme.