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Exclusive: Bangladesh undertaking US tour to boost apparel trade

Bangladesh Apparel Factory
Image Courtesy: aljazeera.com

Seriously concerned over Bangladesh’s sluggish apparel exports to the United States – its country-wise second-biggest export destination, the apparel makers are focussing on ways to come out of it.

According to Bangladesh’s apparel manufacturers, there are a number of reasons behind the sluggish exports. However, they are pinpointing one particular factor as the major reason – propaganda against the US $ 30 billion industry by labour leaders and some NGOs.

Business insiders say the leading body of apparel makers – Bangladesh Garment Manufacturers and Exporters’ Association (BGMEA) – is taking up measures to engage with the buyers directly and woo them to source from the third-largest garment exporter.

Apart from arranging more seminars and symposiums, the BGMEA will be undertaking a very significant business tour in the US, accompanying Bangladeshi journalists, to engage with the buyers there. During the visit, BGMEA will be travelling from one state to the other and try to “retain the tarnished image” of the country’s RMG sector.

Mohammed Nasir, Vice President (Finance) – BGMEA, while talking to Apparel Resources, said it would be a “Journalistic Study Tour” that will be undertaken in June. “The tour will begin from Washington and continue through some more states. The plans are still being chalked out,” he added.

Though Nasir did not elaborate any further, he said it would be an awareness building campaign to create a positive image of Bangladesh’s garments industry and inform the US retailers and brands the massive changes Bangladesh brought about in its garments sector following major industrial disasters.

According to what could be obtained, the details of the tour are still under the carpet. The participants, destinations and schedule is yet to be formulated.