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Fashion label Apiece Apart sets up temporary shop in LA to test retail waters

Apiece Apart Lincoln Boulevard
Image Courtesy: vogue.com

New York-based womenswear label Apiece Apart is testing Californian retail waters with a temporary pop-up shop on Lincoln Boulevard between Venice and Rose Avenue in Los Angeles.

The 400 square feet LA store drops curtains on April 7 and will be open for six months until the end of September 2018. Operated by design duo Starr Hout and Laura Cramer, the new pop-up will be accompanied by the brand’s existing shop on Broome Street in Lower Manhattan, another space that initially opened and operated as a pop-up for 2 years.

In the Lincoln Boulevard location, the label will retail its latest spring 2018 assortment in conjunction with outsider brands’ products such as Filt bags, Binu Binu bath products, Cajamarca hats, ceramics from different artists and Sylvain le Hen accessories. The seventies style space has a true South Western aesthetic complete with mint green curtains, ecru hanging lights and a low flung glass table from Italian architect, Tobia Scarpa.

Although the project is supposed to be short-term, the designers are more than keen on opening a permanent space on the West Coast. Co-Founder Laura Cramer added, “Outside of New York, L.A. is our second biggest audience. Our friends are here. The women who inspire us are here. A lot of our favourite designers and colleagues are here, along with so many interesting brands, so we would love to be able to find a permanent home.”

The expansion comes choice for Apiece Apart as the young label projects 50 percent growth in 2018 and reported double growth in both 2016 and 2017. Currently, the brand retails through some 200 stores worldwide with popular e-tailers like Revolve, Shopbop, Net-a-porter and Moda Operandi counted in the list.