Fast-fashion retailer H&M takes the high-fashion road at the just concluded Metropolitan Museum of Art’s Costume Institute Benefit.
Popularly known as the MET gala, the event is meant to inaugurate the museum’s annual fashion exhibit but the opening is in itself a star-studded event. The biggest A-listers including the likes of Rihanna, Selena Gomez, Madonna and the Kardashian-Jenner sisters attend the event wearing custom creations from luxury brands like Versace, Gucci, Chanel and such.
In the midst of all this high-end drama, mass brand H&M bought its own seat at the fundraiser (where one table costs US $ 275,000) for the fourth consecutive year.
To mark its presence at the event, the H&M design team created outfits for six celebrities who were guests on the H&M table in accordance with the year’s theme that was ‘Heavenly Bodies: Fashion and the Catholic Imagination’ this year.
The retailer’s guest list included Riverdale star Lili Reinhart, actress and model Olivia Munn, model and activist Alek Wek, actress Kiersey Clemons, influencer model Jasmine Sanders aka Bad Barbie and the Grown-ish actor Luka Sabbat.
From Sanders’ dramatic full silhouette gown in gold metal lame to Reinhart’s silver corseted cloud-like draped organza dress, the outfits were nothing short of MET gala worthy flamboyance.
Ann-Sofie Johansson, Creative Advisor at H&M added, “Designing these H&M looks for this year’s Met Gala has been an honor. Each look has been entirely custom-made, focusing on rich detail and a modern take on red carpet glamour. We wanted each of our guests to feel both serene and effortless.”
Celebrating the occasion, the brand has also launched a simmered down capsule collection inspired from these celebrity’s outfits for the first time. The line that consists of four outfits goes on sale on May 9 on hm.com and will be sold from its 5th Avenue flagship store. The pricing is one the heavier side for this, with a range of US $ 100 – US $ 500.