American department store chain Nordstrom is all set to woo the fashion-forward men of New York with the opening of its first-ever men’s only store in Manhattan.
The Seattle-based group has been operating stores since 1901 in the US but this is their first major opening in Manhattan, a location touted as a hotspot even in America’s famously tumultuous retail atmosphere.
The new flagship measures a whopping 47,000 square feet across three floors and sits right across on Columbus Circle from Nordstrom’s upcoming 320,000-square-foot women’s store that opens in 2019.
In terms of catering to experience, the space has both a coffee shop and clubhouse-style bar as well as customisation desks from both Levi’s and Shinola. It champions omnichannel shopping with Express Return Kiosks, services like Shop Online Pickups and Reserve in Store, round the clock availability of personal stylists and a team of 12 tailors that will work from the store.
The store’s technology intervention is laudable with everything from smart mirrors to Eton’s Endless aisle kiosk, which will let people browse products that are not available in the shop, to made-to-measure suiting visualizer from Samuelsohn by Design.
The space stocks all the big brands like Balenciaga, Calvin Klein, Dior, Valentino, Louboutin and Comme des Garçons, plus emerging young designer brands, situated in the company of other big pocket stores like Bergdorf Goodman, Saks Fifth Avenue and Barneys New York in the vicinity.
With big facilities, comes a hefty price tag and Nordstrom’s investment in the store is estimated to be exceeding US $ 500 million. However, Pete Nordstrom, co-President and Chief Merchant Officer, Nordstrom, said the market is immensely changing and this period of ‘casualisation of men’s wear’ could hold a lot of growth for them, adding “Before he [the male shopper] had two or three distinct wardrobes, now everything has collapsed and the lines are blurred. So we have an opportunity to have an assortment that is much more relevant to men and how they dress today.”
In terms of business, the company added that menswear is solid and fast-growing business for them, accounting for about US $ 14.5 billion in sales from the entire men’s apparel, shoes and grooming department.