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Shima Seiki turns 55, puts on impressive VR Fashion Show

Leading manufacturer of computerised flatbed and wholegarment knitting machines, Japan-based Shima Seiki celebrated its 55th anniversary and amazed visitors with the latest advancements in fashion tech with a Virtual Reality (VR) fashion show.

An immersive experience brought about by real-time VR and technological nuances, prevailed at the fashion showcase presented by Shima Seiki’s at its 55th anniversary, held recently at The Big Whale (Wakayama) Japan.

Gone are the days of amateur VFX, the show combined real-life models with virtual renditions of models created on Shima Seiki’s SDS-ONE APEX3, which is set to illuminate the gap between the tangible and the intangible.

The technology is aimed to educate the audience on the next game changer in the world of fashion with background and side-view full-length screens, providing a close-up view of garments.

Making use of their traditional flatbed knitting machine and whole garment knitting machine, the company presented a plethora of regular and seamless garments across product categories comprising of tops and blouses, jackets, knits, denim, dresses, trousers, and T-shirts.

Scoring high on a plethora of predicted future fashion trends, the show presented an extensive range of products ranging from anti-fit clothing such as tunics and fluid wide-leg trousers and pants, to oversized patterned knit sweaters, jerseys and maxi coats, to business casuals.

Shima Seiki stretches the points of imagination in garment construction with an added emphasis on details such as frayed hemlines, utilitarian elements and intricate pattern play.

A dive into the sector of performance fabrics led to the creation of pieces that emanate properties of water-repellency, wind-resistance and flexibility in the athleisure, ski-inspired and sports-core categories.

At the event, Shima Seiki explored a myriad of materials ranging from formal to activewear, where fluidity and movement merged with high performance and ease emerged as the key underlying aspects. The focus was on fabric and comfort.